I’ve spent my life examining—and reconstructing—the systems that shape how we do and don’t think, activate, and perform. 

I am the codifier of The CODE a dynamic system of interdependent, simultaneous spirals designed to reclaim fundamentals and agency, and to activate unbounded choice—empowering individuals, teams, organizations, and societies to achieve sustainable, purpose-driven breakout success.

It triggers intentional awareness of fundamentals and agency, enabling purposeful outcomes through a process of readiness, choice, activation, and continuous “readying.”

Most models optimize within existing constraints.

The CODE eliminates constraints altogether—restoring fundamentals, agency, and purpose-driven choice - To versus From..

I codifed The CODE to restore the forces of Fundamentals and Agency—the twin origins of every result:

• Agency — the awareness and liberty to make unbounded, purpose-driven choices.

• Fundamentals — the grounding structures that sustain them.

My unique superpower is recognizing where those forces have been forgotten or surrendered—and reawakening both.

When intentional awareness triggers the alignment of fundamentals and agency through chosen identity and purpose, paradigms, systems, and patterns realign.

Performance stops being an event; it becomes the structure.

Through What | IfThenNow, I extend that same inquiry publicly—an evolving ecosystem of channel, podcast, and live dialogues that move people from challenge → orientation → decision → action. 

Educated at Columbia University and shaped by its Core Curriculum in literature, philosophy, and civilization, Rick learned not just what to think—but how to challenge the systems that define thought itself. That discipline—to decode inherited paradigms rather than operate within them—defines his work today.

In the sum total of my expereince, I’ve worked with boards, CEOs, investors, and elite performers navigating inflection points of succession, transition, and reinvention.

My measure of success is constant: The forces of fundamentals and agency restored, direction chosen, and breakout outcomes made inevitable.

For me, breakout isn’t aspirational, incentivized, or motivated; it’s inspirational—it is a choice.