FOUNDER & CEO
Richard. T Cavalli
Richard. T Cavalli
I codifed The CODE to restore the forces of Fundamentals and Agency—the twin origins of every result:
Agency — the awareness and liberty to make unbounded, purpose-driven choices.
Fundamentals — the grounding structures that sustain them.
My unique superpower is recognizing where those forces have been forgotten or surrendered—and reawakening both.
When intentional awareness triggers the alignment of fundamentals and agency through chosen identity and purpose, paradigms, systems, and patterns realign.
Performance stops being an event; it becomes the structure.
Through What | IfThenNow, I extend that same inquiry publicly—an evolving ecosystem of channel, podcast, and live dialogues that move people from challenge → orientation → decision → action.
Educated at Columbia University and shaped by its Core Curriculum in literature, philosophy, and civilization, Rick learned not just what to think—but how to challenge the systems that define thought itself. That discipline—to decode inherited paradigms rather than operate within them—defines his work today.
In the sum total of my expereince, I’ve worked with boards, CEOs, investors, and elite performers navigating inflection points of succession, transition, and reinvention.
My measure of success is constant: The forces of fundamentals and agency restored, direction chosen, and breakout outcomes made inevitable.